Objective:

To increase brand awareness and drive traffic to Alex's Barber Shop's Facebook page, promoting the shop's new treatment room following a complete refurbishment and rebrand and attracting new customers from the local community.

Campaign Strategy:

Floodlight Media crafted a highly engaging Facebook advertisement designed to capture attention and drive interactions. The ad featured a compelling tagline, eye-catching visuals of the treatment room and newly refurbished shop, and a clear call-to-action encouraging viewers to click for more information. The campaign was targeted to reach local residents within a 10-mile radius of Alex's Barber Shop, focusing on individuals who showed interest in beauty treatments, entrepreneurship, and local businesses.

Results:

Total Spend: £69.98
Total Reach: 8,210 people
Engagement: 352 people interacted with the post (likes, shares, comments)
Clicks: 334 people clicked the advert to find out more
Cost Per Click (CPC): £0.21 per click

Key Metrics and Insights:

Reach and Awareness: The ad reached 8,210 people within the target audience over 7 days, demonstrating effective local targeting and brand visibility.

Engagement Rate: With 352 interactions, the ad generated significant engagement, showcasing the community's interest in the new barber shop and treatment room.

High Click-Through Rate (CTR): Out of 352 interactions, 334 people clicked on the ad to learn more about Alex's Barber Shop and the treatment room, translating to a high CTR, driven by compelling ad content and targeting.

Cost Efficiency: The campaign maintained a cost-efficient rate of £0.21 per click, making it a cost-effective strategy for generating interest and traffic to the business.

Conclusion:
Floodlight Media's strategic approach led to a successful launch campaign for Alex's Barber Shop, achieving substantial local reach, engagement, and a strong conversion rate within a modest budget. The effective ad copy and targeting strategy resonated well with the local audience, positioning Alex's Barber Shop as a new go-to destination for quality haircuts and grooming.

This campaign demonstrates that even with a limited budget, a well-crafted Facebook ad can generate meaningful engagement and traffic, helping new businesses establish a strong presence in their community.

Posted 5th September 2024